I've been a student of Jeff Walker's Product Launch Formula since way back in 2010.

I can still remember the first lesson I ever learned from Jeff back in 2010, and oddly enough that lesson had nothing to do with launching a product but it made me trust him for life! He was teaching us about building our email lists and at one point someone asked which email service provider he recommended.

He said, "Well, I personally love (so-and-so) and I recommend you use them too because of (such-and-such). You can use my affiliate link if you want to go check them out. If you go through my link, I'll earn a small thank-you commission for the referral, at no extra cost to you, of course. If you don't want me to earn the commission, then no worries at all, here's their direct link. No matter if you go through my link or not, just make sure you check them out because they will help you build your list the best."

And just like that, I was hooked! He was giving up the chance to earn an affiliate commission just to help us!

You know what was really cool?

No one in our class chose to use the direct link! We wanted him to earn that small commission for referring the best email service provider to us because he was giving us so much help and value.

That's just one of the mental triggers "reciprocity" that Jeff Walker teaches you in his Product Launch Formula training. You are absolutely going to just love this free masterclass!

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